Wednesday 2 May 2018

6 Reasons why shopping apps are trending today

Bring to mind your favourite apparel or departmental store. It’s an even bet that they have a corresponding app on your mobile phone. Why? Because it is smoother and more efficient to navigate through those apps from start to finish. For one thing, there is no need to fiddle with your payments. Such shopping apps help customers make the seamless transition from an occasional purchaser to a loyal customer. It could be a food delivery app, a restaurant app or even a clothing and beauty item app. Shopping apps are in vogue and here is why.

1. Repeat Business
Pre-orders and online payments are two of the key features of shopping apps. By the added advantage of being able to order ahead of time, you can pick up your order, whether it be food or merchandise, thus accelerating the entire process. It helps you avoid long queues and any kind of transactional hassle.

2. Convenience
In today’s day and age, the most valuable commodity is time. And what is the most effective way of saving time and making a transaction effortless? An app with retail brands, both big and small, following the same model as transport apps, everything is at your disposal with just a few simple steps.

3. Rewards
Online shopping apps offer incredible rewards on each purchase that is made. With competitive discounts from different brands, and an assurance of good quality, these apps make sure that the customer has had a pleasurable experience. They also provide the user with notifications and alerts for sales and lucrative offers.

4. Enhanced Experience
Shopping apps furnish the customer with complete control of their whole shopping experience. It lets you access sale offers, make shopping lists, order a product that might not be physically available where you reside. They also streamline the checkout process making it ideal for the digital age.

5. Personal Touch
You can customize and personalize the rewards and benefits you access from your online shopping apps. For example, some of the best online shopping apps offer extremely personalized discounts and sale offers to you on your birthday. They base it on your shopping preferences and the frequency of your purchases.

6. Efficient
Online shopping apps have made the need for paper currency and receipts obsolete. It has reduced paper costs and made some inaccessible brands attainable.

It is quite clear that online apps are the equivalent of a loyalty or membership card in the 21st century. An essential part of any modern brand’s marketing and distribution strategy, it is a useful tool for both the customers and the retailers.

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