Saturday 16 September 2017

What should you look for in banking apps?

With the combination of technological progression and the need for convenience, comes the introduction of banking apps. These mobile banking apps, combine the traditional methods of banking with smartphone technology known as app.

This leaves you with the means to make any banking transaction, right at your fingertips. No longer will you be required to visit the bank to check your account, or even make a transfer. Now you only need to log into your bank app account, and make the necessary transaction you would want to do.

But before you can utilise any of the functions of the bank apps, you will first need to install the appropriate app. Plenty of banks have their own versions of the mobile banking apps which combine their own offers, along with their USPs. This leaves you with a wide choice of mobile banking apps for android and the iOS.

So how do you select the one that is most appropriate to you? Here are some features you can consider:

• Simplicity: Financial processes are often complicated. App provides the perfect opportunity to simplify it. They will need to be presented in a straightforward fashion, that is not only easy to complete but logical. This is especially crucial for common tasks which are repeated on a daily basis, such as depositing funds. By breaking down the process into a step by step interaction, along with visual assistance and a transparent call to action, will ensure the user is comfortable through a multistep system.

• Streamlined: A centralised ‘wallet system’ goes a long way to support your financial file and all the transactional habits. Imagine an app that will offer you a wide range of products in an integrated and streamlined process. This automatically eliminates a disjointed experience that doesn’t connect with the different parts of your financial life.

• Transparent: When it comes to finance, you would want to know all the details. Whether it is interest rates, bill payments or even mobile deposits, or even terms and conditions, it must be easy to find. It should also be well branded and clearly indicated. Lack of these this feature will lead to distrust over time and thus causing you to restrain from using the app for any of your banking transactions.

• Security: In today’s world, every individual is a ‘mobile first’ user. Through this app, you are more likely to apply for a credit card, or any other product on the mobile phone. Through this process, the user, such as you must feel secure, thus imparting trust. Plenty of banking apps have offered security tactics, such as enabling touch ID, or biometric scanning. In other words, just like the brick and mortar bank offers security through its massive building and watchful security guards, so should your banks digital presence impart the same level of security.

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